Legends Aviation AcademyBrand Guide
Everything needed to keep Legends looking like Legends - logo usage, the aviation-red and gold palette, typography, voice, and the do's & don'ts. Built from the live website design system.
01 · Logo
The Legends mark pairs the aircraft silhouette with the wordmark. Red is preserved in both variants; the dark-variant text/lines are pure white, the light-variant text/lines are deep navy ink. Always use the variant that keeps text legible against its background.
Dark variant · for dark backgrounds
Light variant · for light backgroundsClear space & minimum
Maintain clear space equal to the height of the “L” cap around the mark. Minimum display height is 28px (digital) / 0.4in (print). Never recolor, stretch, rotate, add effects, or place the dark-background variant on a dark surface.
02 · Color
Aviation red is the hero. Gold accents the heritage. Navy ink carries the type. Cream paper is the canvas. Red should dominate; gold stays an accent - never let gold rival red for visual weight.
Light (default) theme
Primary CTAs, key accents, hairline rules, focus rings
Headlines, body text on light backgrounds, dark UI surfaces
Page background, light sections
Secondary highlights, eyebrow rules, decorative accents
Cards, inputs, contrast panels
Secondary text, captions, metadata
Dark theme
Primary CTAs on navy surfaces
Dark section backgrounds, footer
Gold highlights on dark backgrounds
Text on dark surfaces
Primary red - usage notes
- RGB 200, 16, 46 · Pantone 186 C (approx)
- Primary buttons, the Discovery Flight CTA, hairline section rules, focus rings.
- Keep red on white or cream for max contrast. On navy, step to the dark red (#D92046).
- Red text is reserved for short labels and eyebrows - not body copy.
03 · Typography
A confident display face (Bricolage Grotesque) paired with a refined body face (Hanken Grotesk). Display for headlines and section titles; Hanken for all UI and running text; uppercase tracked Hanken for eyebrow labels.
Scale
04 · Components
Sharp corners, hairline rules, generous negative space. Red drives primary buttons and dividers; gold accents eyebrows and decorative rules.
Buttons
Eyebrow + rule
Card
Hairline-bordered surface on cream. Sharp corners, no heavy shadows.
05 · Voice & Naming
Do
- Speak like a mentor CFI - confident, warm, encouraging.
- Lead with heritage and personal mentorship (family-owned since 1989, KLAL).
- Use plain aviation terms; explain the one or two jargon words a new student needs.
- Be specific and honest about cost, pace, and aircraft.
- Invite action: 'Book a $99 Discovery Flight.'
Don't
- Don't use airline-corporate jargon or 'airline academy' framing.
- Don't promise fixed completion dates or guaranteed hire.
- Don't claim in-house financing - we refer to independent partners.
- Don't use purple gradients, soft pastels, or generic stock-cockpit clichés.
- Don't stretch, recolor, or rotate the logo. Don't place the dark logo on dark backgrounds.
Naming
06 · Photography
Real aircraft, real students, real KLAL flight line. Prefer natural Central Florida light, wide ramp and hangar scenes, and cockpit/under-wing detail. Avoid generic stock cockpits and over-filtered sunsets. Keep red aircraft livery visible where possible.
